Marketing campaigns with grammatical errors

There currently is a marketing campaign on tv called ImPerfect, it's also a twitter hashtag and I fucking hate it AND don't remember what it even is a campaign for which hopefully shows my complete and utter disregard for these kinds of campaigns. I get the whole idea that it's a play on imperfections being perfect but the idea loses all of it's fucking meaning the moment other words with Im, in those meaning I am, come into play that are imperfections and don't use the same fucking logic completely negating the point of the whole thing!

If you advertise with a pun or a funny joke #ImIn but the second you use bad grammar to make me look twice #ImNotMotherfuckingEntertainedAndWillActivelyAvoidYourProduct.

-adios,D.